5 e-commerce trends for 2021
The pandemic has brought with it a series of pros and cons to what was our daily life and reality. Just a few months ago, many consumers refused to leave physical stores to migrate to online purchases, but after discovering a completely comfortable and efficient virtual world, e-commerce continues to scale by leaps and bounds and grow every time more.
So, this year came with new opportunities and big trends. Which ones? ….. 2020 was in charge of changing everything: thoughts, activities, habits, to make way for a 2021 full of purchases but without crowds.
So that we can understand the growth of electronic commerce, according to data from CCCE (Colombian Chamber of Electronic Commerce), online sales have increased by 72% compared to ordinary sales on digital platforms. A figure that will undoubtedly continue to grow.
Learn with us what the trends are for this 2021 second period:
- Retail businesses move from traditional to digital platforms:
Increased restrictions and closures of small businesses have led to a search for digital alternatives. Many of these small establishments have not created an e-commerce as such, but through social networks, generally WhatsApp and Instagram, they have found a viable option to continue working. However, in 2021, we can see that these retailers decide to formalize and promote their sales through the two channels: traditional physical stores with virtual stores.
- Do not rule out augmented reality in your products:
One of the main obstacles to online shopping is the inability to see the product as truthfully as possible. Augmented reality bridges this gap, allowing shoppers to better visualize the products they are interested in. This technology not only improves the conversion rate, also provides the possibility for each consumer to generate a personalized experience, and they will be able to see the product in their own space.
- Voice searches are increasing every day:
Voice search is growing exponentially and it is expected that in the remainder of 2021 it will be a strategy that provides customer-based solutions and a closer experience. Through voice search, shoppers no longer need to enter the website and navigate through it, but through verbal requests, they can directly find what they need. This will lead to a closer and more fluid dialogue between the buyer and the company.
- E-commerce with value
Users tend to have a higher affinity for value marks. Decisions are no longer just focused on price or quality, users with the greatest awareness and voice demand that the company has goals. Some of the characteristics sought are: respect for the environment, good working conditions, minority support positions, materials, manufacturing processes, etc.
- Easy and convenient payment methods
Digital wallets enable a faster and more agile checkout process, support orders without entering card details, and thus prevent fraud. If you haven’t considered this alternative for your online store yet, it’s time to do so.
What are the advantages of these trends?
- Data analysis
- User information
- Less operating expenses
- Greater range
- Sales possibilities 24/7
- Does not require much investment
To conclude, it is important to mention and know which products are the most trending and best-selling in the digital world. Food and fashion enter this small list as strong potential, followed by sporting accesories, beauty items and technological products.
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