Hogar Universal

Content generation for digital channels

To generate more dynamism and closeness with the Hogar Universal public, we made an audiovisual proposal which generated empathy and brand positioning and recognition through different cooking recipes that can be prepared with the equipment available from Hogar Universal.

Customer: Hogar Universal
Year: 2022

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These are some of the services we provide for the brand

  • Strategic choice of recipes
  • Shooting and content preparation
  • Script construction
  • Product Delivery

Features:

  • Custom animations in After Effects
  • Preparation of audiovisual material
  • Synchronization of audio with image
  • Script creation
  • Video Editing
  • Relationship of content with the brand
  • Uploading content to web sites

Technologies:

  • After Effects
  • Premiere Pro
  • Adobe Illustrator
  • Professional photographic camera

Result

With this audiovisual production, Hogar Universal has highly professional content that, thanks to your interest, can become viral material for any digital channel, be it social networks or a website. In addition to being a significant contribution to SEO positioning.

How did we do it?

  • We analyze the client’s requirements
  • A shoot is carried out with professional crews
  • Editing and production of the elaborated material
  • Adaptation and animation in After Effects

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Design and development online store Hogar Universal

Based on the knowledge of the brand, its target audience and the goals of the company, we design and develop your online store; one of the first in Colombia within the Home and table category.

Customer: Hogar Universal
Year: 2022

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How did we do it?

  • We analyze the competition
  • We create a detailed scope document
  • We define the architecture of the store (departments, categories, map, etc)
  • We create the prototypes
  • We develop in VTEX
  • Integration with JDE
  • We tested
  • We deploy

 

Features

  • SaaS cloud architecture in VTEX
  • Design mobile first
  • Single page checkout
  • Integration with ERP
  • Marketplace integration
  • Facebook and Instagram integration
  • Integration with e-mail Marketing platform (iCommkt)
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Result

Thanks to the knowledge of the audience, the development online store immediately connected with the target audience, breaking sales records every year.

Technologies

  • Developed in VTEX
  • HTML
  • SCSS
  • JS

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Migration of the Hogar Universal store to VTEX IO

Maquinando desing and developed the new online store for Hogar Universal brand by using VTEX, IQ Reflecting in an elegant and striking wat the new slogan of the colombian brand : Origin

Customer: Hogar Universal
Year: 2022

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Features:

  • VTEX IO Architecture
  • UX/UI Design
  • VTEX API consumption
  • WordPress integration with VTEX IO
  • Custom components

Technologies:

  • VTEX IO
  • ReactJs
  • GraphQL
  • Figma
  • WordPress
  • SCSS

Result

The new Hogar Universal online store is an exemplary page for other websites due to its effectiveness in the purchase process and its great usability. Site developed with VTEX IO technology.

How did we do it?

  • We analyze the client’s requirements
  • We create a detailed scope document
  • We define the architecture of the store (departments, categories, map, etc)
  • We create the prototypes
  • We develop the site in a componentized way
  • We use VTEX IO workspaces for development
  • Integration to the final Workspace
  • Quality test
  • We deploy

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Since 2014 we are the Universal Home agency

Thanks to the collaborative effort between the client and our work team, we have managed to establish a solid digital presence for the brand.

Customer: Hogar Universal
Year: 2022

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These are some of the services we provide for the brand

  • Planning, design and publication of content
  • Generation of entries for the Blog
  • Online ad management for Facebook and Instagram
  • Video production
  • Design, layout and mailing
  • Reporting

Result

Thanks to the digital presence of the brand, the company has broken historical records for sales. Additionally, it made it easier for him to open his online store since a large part of the community became his first digital customers.

Achievements

  • Top 50 brands with the best digital presence
  • Top 5 in the Home category
  • More than 700 thousand followers on Facebook
  • More than 120 thousand Instagram followers
  • Record in online sales

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