Motomax

MotoMax strategic management

Positioning and recognition of the new MotoMax brand and its network of franchisees, through digital channels such as Facebook and Instagram.

Customer: Motomax
Year: 2022

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These are some of the services we provide for the brand

  • Competitor Analysis
  • Establish brand communication
  • Positioning strategy
  • Community Management

Features:

  • Creative content creation
  • Professional video production
  • Analysis of metrics and KPIs
  • Facebook and Instagram community creation
  • Mass upload of products and users
  • Instagram Shop Creation
  • Facebook Ads Management

Technologies:

  • Facebook
  • Instagram
  • Premiere Pro
  • Adobe Illustrator
  • Adobe Photoshop
  • After Effects
  • Facebook Business
  • Professional camera
  • Data analysis tool

Result

MotoMax currently has a digital community under construction but defined within the colombian biker public. The increase in it’s portfolio has been considerable taking into account the application of the positioning strategy that includes the increase in conversions through web channels.

How did we do it?

  • We analyze the client’s requirements
  • We manage and optimize the budget for Facebook Ads campaigns
  • We create an eye-catching Instagram feed
  • We identify the target audience
  • We design quality graphic pieces
  • We generate professional videos that identify the brand

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MotoMax Roulette Creation

Through various programming tools, we have created MotoMax Roulette; a game that allows us to capture leads interactively. The user enters all their personal data to be able to access a certain number of prizes (discount vouchers, merchandising, among others).
This allows us to create a wide database and build the buyer person.

Customer: Motomax
Year: 2022

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Features:

  • Spindle layout
  • Landing data collection
  • Animation
  • Animated roulette

Technologies:

  • HTML
  • JAVASCRIPT
  • PHP
  • MYSQL
  • Adobe Photoshop
  • CSS

Result

The MotoMax brand now has a data collection tool, which works 100% when using it, this tool can be used constantly in its different digital channels or in face-to-face activations for BTL or ATL campaigns.

How did we do it?

  • We analyze the client’s requirements
  • We define the necessary tools to create this dynamic
  • We do all the programming so that the roulette is functional
  • We defined the information we wanted to capture with the game

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