Londoño Gómez

Londoño Gómez strategic management

Planning for the creation of community and positioning of the Londoño Gómez brand in the different digital communication channels, through reading and interpretation of metrics for the establishment of a continuous strategy month by month.

Customer: Londoño Gómez
Year: 2022

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Features:

  • Community creation on Facebook and Instagram
  • Identification of target and potential customers
  • Brand identity
  • Creation of language and communication
  • Metrics and KPis
  • Interaction with the public

Technologies:

  • Facebook
  • Instagram
  • LinkedIn
  • Data analysis tool
  • Adobe Illustrator
  • Adobe Photoshop

Result

Londoño Gómez is one of the brands with the best positioning in the real estate market, which has made it possible to give better visibility and scope to it’s projects, thanks to the different strategies implemented in its social networks.

How did we do it?

  • We carefully analyze the activity of the brand in social media
  • We create digital strategies keeping in mind the needs of the brand
  • Crafting an eye-catching feed
  • Quality graphic pieces that aesthetically represent the brand

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Digital activation with technological resources

During the Expoinmobiliaria 2022 Fair, we aimed to help hundreds of people find their own home within the projects of the Londoño Gómez brand, we implemented a platform in which each user described in detail the characteristics of the property they were looking for. With this data, the platform segmented and displayed the properties that best suited their needs.

Customer: Londoño Gómez
Year: 2022

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These are some of the services we provide for the brand

  • Development and programming of the platform
  • Selection of each project

Features:

  • Custom animations in After Effects
  • Preparation of audiovisual material
  • Synchronization of audio with image
  • Statistics
  • Mass upload of products and users
  • Community creation on Facebook and Instagram
  • Creation of language and communication

Technologies:

  • Facebook
  • Instagram
  • Facebook Ads
  • Data analysis tool
  • Adobe Illustrator
  • Adobe Photoshop
  • After Effects
  • Professional photographic camera

Result

The use of this platform allowed Expoinmobiliaria 2022 participants to have the opportunity to find the house of their dreams in a timely manner. Through this strategy, the process of selling and promoting the properties was streamlined.

How did we do it?

  • We analyze the client’s requirements
  • A reading is made of how the market and direct competition behave
  • Creative audiovisual content production
  • Crafting an eye-catching Instagram Feed
  • Quality graphic pieces that represent the brand aesthetically
  • Direct relationship of e-commerce with Social Networks

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